David Gandy named Brand Ambassador for Johnnie Walker Blue Label

Johnnie Walker Blue Label whisky, known for its collaborations with the design and fashion industries, has named David Gandy as its new brand ambassador.

The men’s fashion icon and the premium blended Scotch whisky brand are part of a new brand campaign called Game Changer in the World of Whisky, which recognises "those who achieve progress for themselves and the world around them".

To launch the partnership Gandy took part in a photo shoot by the photographer Ian Derry with Johnnie Walker Blue Label in the Artesian Bar at The Langham (London).

In his new role David will front campaigns for the brand from December 2012 and also attend an exclusive event at London Collections: Men, autumn/winter 2013 in January. He comments, 'It's a great privilege to work with Johnnie Walker Blue Label - it's a modern classic. The blend of its British heritage, international style and craftsmanship demonstrates a sense of progress and achievement that I value in today's luxury brands.'

Alison Forrestal, general manager Diageo Reserve Brands, Western Europe, said: "There is no better way to align our game-changing product proposition than by partnering with a contemporary, game-changing individual, such as David Gandy. We are extremely proud of the partnership and we look forward to working with David to continue our journey of setting definitive, international standards in whisky excellence.”